careers.novascotia.ca

Business Development Officers and Marketing Researchers and Consultants

print
NOC:4163
Occupation:Business Development Officers and Marketing Researchers and Consultants
Category:Education, Law, Government, Social and Community Services

About the job

Nature of work:

Business development officers and marketing researchers and consultants conduct research, formulate policies and manage programs to stimulate industrial and commercial business investment or tourism in urban and rural areas, or to promote commercial or industrial products and services. For example, economic development officers design and administer programs to encourage and support the development of new industries in rural areas. Tourism industry consultants research and recommend marketing strategies to attract more tourists to an area. They are employed by government departments, international organizations, marketing firms and business associations or may be self-employed.

Job duties:
Business development officers and marketing researchers and consultants perform some or all of the following duties:
  • Develop policies and administer programs to promote industrial and commercial business investment in urban and rural areas.
  • Design market research questionnaires.
  • Conduct social or economic surveys on local, regional or national areas to assess development potential and future trends.
  • Plan development projects and coordinate activities with representatives of a wide variety of industrial and commercial enterprises, community and business associations and government agencies.
  • Assess business opportunities and develop strategies to attract venture capital.
  • Respond to enquiries from members of the business community and general public concerning development opportunities.
  • Review and evaluate commercial or industrial development proposals and provide advice on procedures and requirements for government approval.
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale or retail consumers.
  • Evaluate customer service and store environments.
  • Conduct comparative research on marketing strategies for industrial and commercial products.
  • Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment and development.
  • Prepare reports, research papers, educational texts or articles.
  • Plan and develop E-commerce strategies.
  • Provide consultation on planning and starting of new businesses.
Sample job titles:
  • advertising analyst
  • business development officer
  • economic development consultant
  • economic development officer
  • marketing consultant
  • marketing researcher
  • regional development officer
  • small business counsellor
  • tourism development officer
Skills:

To work in these fields, you should be organized, resourceful, and able to co-operate with others in a team. You must be able to communicate clearly, both orally and in writing. You will need an interest in research and familiarity with computers. Advanced computer and technical skills for data manipulation and statistical analysis may be required in some positions.

Job requirements:
  • A bachelor's degree in economics, commerce, business administration or public administration is required.
  • Certification as a certified economic developer (Ec.D.) may be required.
Other considerations:

Progression to managerial positions is possible with experience.

Labour Market Information

Work Prospects:Fair

The employment outlook over the next few years for this occupational group is “average”, which indicates the chances of a qualified individual finding work is comparable to the average for all occupations in Nova Scotia. This is a fairly large occupation in Nova Scotia so job opportunities occur fairly regularly. The number employed in this occupation is expected to grow slightly over the next few years, which should provide some additional opportunities for employment. With a large percent of workers being 55 years of age and older, retirements are expected to be a key contributor to employment opportunities over the coming years. Business Development Officers and Marketing Researchers and Consultants most commonly work full-time hours. Furthermore, the jobs are typically permanent positions.

The median employment income for 65% of Business Development Officers and Marketing Researchers and Consultants who worked full-time, year-round in 2015 was $60,235. Across all occupations in Nova Scotia, 59% of those who worked full-time year round had a median employment income of $43,600.
(Source: 2016 Census)

OccupationEstimated employment in 2018Estimated change in employment between 2017 and 2019Estimated openings due to growth and retirements, 2017-2019Estimated rate of unemployment in 2018 Estimated hourly earnings in 2015 (learn more)Estimated annual earnings in 2015
Business Development Officers and Marketing Researchers and Consultants1,105Weak growth45Moderate
Minimum: $24.00
Median: $36.69
Maximum: $54.95
Minimum: $5,136
Median: $50,929
Maximum: $100,093
Occupations in Education, Law, Government, Social and Community Services55,420Moderate growth4,880Low
Minimum: $14.00
Median: $26.88
Maximum: $46.15
Minimum: $5,616
Median: $44,335
Maximum: $92,599
Business Development Officers and Marketing Researchers and ConsultantsCompared to: Occupations in Education, Law, Government, Social and Community Services
Percent employed full-time90%79%
Percent self-employed0%6%
Where will I likely work?
Area of EmploymentBusiness Development Officers and Marketing Researchers and ConsultantsCompared to: All NS Occupations
% EmployedMedian Annual Income% EmployedMedian Annual Income
Southern7%x12%$30,581
Northern9%x16%$33,660
Cape Breton7%x13%$32,974
Halifax66%x47%$41,209
Annapolis Valley10%x13%$32,958
What are the workers like?
AgeBusiness Development Officers and Marketing Researchers and ConsultantsCompared to: All Education, Law, Government, Social and Community Services
% Employed% Employed
15-2411%N/A
25-3424%5%
35-4423%37%
45-5417%29%
55-6414%24%
65+8%5%
Median Age4344
GenderBusiness Development Officers and Marketing Researchers and ConsultantsCompared to: Occupations in Education, Law, Government, Social and Community Services
% Employed% Employed
Female45%64%
Male55%36%
EducationBusiness Development Officers and Marketing Researchers and ConsultantsCompared to: All Education, Law, Government, Social and Community Services
% EmployedMedian Annual Income% EmployedMedian Annual Income
Less than high schoolN/Ax2.8%$11,346
High school17.4%x14.3%$25,801
Trades certificate3.5%x4.2%$35,678
College certificate or diploma23.0%x21.5%$28,183
University certificate or diploma1.7%x2.6%$35,967
Bachelor's degree42.2%$50,27929.2%$43,533
University advanced certificate or diploma1.7%x3.4%$47,801
Master's degreeN/A$60,39117.2%$35,978
Doctorate11.3%x4.6%$60,991
Medicine, dentistry, veterinary, optometryN/Ax0.2%$83,456
Total100%100%
Wage Disclaimer

Hourly earnings data are from the Labour Force Survey by Statistics Canada. Data are not available for all occupations. Hourly earnings are calculated based on usual hours worked per week. This is how an annual salary, for instance, gets converted to an hourly rate. The data include full and part-time workers along with new and experienced workers. Self-employed workers are excluded.

Annual employment income data reported in the Work Prospects section, are from the 2011 National Household Survey by Statistics Canada. Much of the data (around 70%) came directly from tax records. The data relates to the year 2010 and includes total wages and salaries and net income from self-employment.

Sources

Employment Requirements & Contacts

Regulations:
No regulating bodies were found under this occupation profile
Useful contacts:
Atlantic Provinces Economic Council
5121 Sackville Street, Suite 500
Halifax, NS B3J 1K1
Tel: (902) 422-6516
Fax: (902) 429-6803
info@apec-econ.ca
Public Service Commission of Canada - Atlantic
1505 Barrington Street, Suite 1525, Maritime Centre
Halifax, NS B3J 3Y6
Tel: (877) 998-7979
Fax: (888) 457-5333
job-emplois@psc-cfp.gc.ca
Institute of Public Administration of Canada
1075 Bay Street, Suite 401
Toronto, ON M5S 2B1
Tel: (416) 924-8787
Fax: (416) 924-4992
ntl@ipac.ca
Economic Developers Association of Canada
7 Innovation Drive, Suite 200
Hamilton, ON L9H 7H9
Tel: (905) 689-8771
Fax: (905) 689-5925
info@edac.ca
Travel and Tourism Research Association - Canada Chapter
Suite 600, 116 Lisgar Street
Ottawa, ON K2P 0C2
Tel: (613) 238-6378
info@ttracanada.ca
Marketing Research and Intelligence Association
21 St. Clair Avenue East, Suite 1102
Toronto, ON M4T 1L9
Tel: (888) 602-6742
Fax: (416) 644-9793
info@mria-arim.ca
Tourism Industry Association of Nova Scotia
2089 Maitland Street
Halifax, NS B3K 2Z8
Tel: (800) 948-4267
Fax: (902) 422-0184
information_central@tourism.ca 

Training Paths & Education

Program Name:Applied economics
Education Level:This program is typically offered at the college or university level.
Program Description:
This instructional program class comprises any program that focuses on the application of economic principles and analytical techniques to the study of particular industries, activities, or the exploitation of particular resources. These programs include courses in economic theory; microeconomic analysis and modelling of specific industries and commodities; the economic consequences of resource allocation decisions; regulatory and consumer factors; and the technical aspects of specific subjects as they relate to economic analysis.
See all institutions providing this program+
Saint Mary's University
923 Robie Street
Halifax, NS B3H 3C3
(902) 420-5400
admission.status@smu.ca
Program Name:Business administration and management - General
Education Level:This program may be offered at the college, trades, or university level.
Program Description:
This instructional program class comprises any program that generally prepares individuals to plan, organize, direct, and control the functions and processes of a firm or organization. These programs include courses in management theory, human resources management and behaviour, accounting and other quantitative methods, purchasing and logistics, organization and production, marketing, and business decision-making.
See all institutions providing this program+
Maritime Business College - Dartmouth
45 Ochterloney Street, Suite 100
Dartmouth, NS B2Y 2N6
(902) 463-6700
admissions@maritimebusinesscollege.ca
Eastern College - Halifax
6940 Mumford Road, Suite 111
Halifax, NS B3L 0B7
(902) 423-3933
Success College
800 Sackville Drive
Lower Sackville, NS B4E 1R8
(902) 865-8283
Academy of Learning - Halifax
6960 Mumford Road, Suite 155-1st Floor Mumford Professional Centre
Halifax, NS B3L 4P1
(902) 455-3395
careers@aolhrm.com
Acadia University
15 University Avenue
Wolfville, NS B4P 2R6
(902) 542-2201
agi@acadiau.ca
Dalhousie University
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
admissions@dal.ca
Mount Saint Vincent University
166 Bedford Highway
Halifax, NS B3M 2J6
(902) 457-6117
admissions@msvu.ca
Universite Sainte-Anne
Siège Social: 1695, Route 1
Pointe-de-l'Église, NS B0W 1M0
(902) 769-2114
Blanche.Theriault@usainteanne.ca
St. Francis Xavier University
PO Box 5000
Antigonish, NS B2G 2W5
(902) 867-2219
admit@stfx.ca
Saint Mary's University
923 Robie Street
Halifax, NS B3H 3C3
(902) 420-5400
admission.status@smu.ca
Cape Breton University
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
registrar@cbu.ca
Nova Scotia Community College - Cumberland Campus
PO Box 550, 1 Main Street
Springhill, NS B0M 1X0
(902) 597-3737
cumberland.info@nscc.ca
Nova Scotia Community College - Burridge Campus
372 Pleasant Street
Yarmouth, NS B5A 2L2
(902) 742-3501
burridge.info@nscc.ca
Nova Scotia Community College - Kingstec Campus
236 Belcher Street
Kentville, NS B4N 0A6
(902) 678-7341
kingstec.info@nscc.ca
Nova Scotia Community College - Lunenburg Campus
75 High Street
Bridgewater, NS B4V 1V8
(902) 543-4608
lunenburg.info@nscc.ca
Nova Scotia Community College - Pictou Campus & School of Fisheries
PO Box 820, 39 Acadia Avenue
Stellarton, NS B0K 1S0
(902) 752-2002
pictou.info@nscc.ca
Nova Scotia Community College - Strait Area Campus & Nautical Institute
226 Reeves Street
Port Hawkesbury, NS B9A 2A2
(902) 625-2380
strait.info@nscc.ca
Nova Scotia Community College - Marconi Campus
PO Box 1042, 1240 Grand Lake Road
Sydney, NS B1P 6J7
(902) 563-2450
marconi.info@nscc.ca
Nova Scotia Community College - Truro Campus
36 Arthur Street
Truro, NS B2N 1X5
(902) 893-5385
truro.info@nscc.ca
Nova Scotia Community College - Waterfront Campus & Aviation Institute
80 Mawiomi Place
Dartmouth, NS B2Y 0A5
(902) 491-1100
waterfront.info@nscc.ca
Nova Scotia Community College - Online Learning
Unit 37, 115 Chain Lake Drive
Halifax, NS B3S 1B3
(877) 491-6774
online.learning@nscc.ca
Program Name:Business administration, management and operations - Other
Education Level:This program may be offered at the college, trades, or university level.
Program Description:
This instructional program class comprises any program not listed above that relates to Business Administration, Management and Operations.
See all institutions providing this program+
Dalhousie University
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
admissions@dal.ca
Program Name:Business/commerce - General
Education Level:This program may be offered at the college, trades, or university level.
Program Description:
This instructional program class comprises any program that focuses on the general study of business, including the processes of interchanging goods and services (buying, selling and producing), business organization, and accounting as used in profit-making and non-profit public and private institutions and agencies. The program prepares individuals to apply business principles and techniques in various occupational settings.
See all institutions providing this program+
Dalhousie University
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
admissions@dal.ca
University of King's College
6350 Coburg Road
Halifax, NS B3H 2A1
(902) 422-1271
admissions@ukings.ca
Universite Sainte-Anne
Siège Social: 1695, Route 1
Pointe-de-l'Église, NS B0W 1M0
(902) 769-2114
Blanche.Theriault@usainteanne.ca
Saint Mary's University
923 Robie Street
Halifax, NS B3H 3C3
(902) 420-5400
admission.status@smu.ca
Cape Breton University
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
registrar@cbu.ca
Program Name:Computer and information sciences and support services - General/other
Education Level:This program may be offered at the college, trades, or university level.
Program Description:
This instructional program class comprises any program not listed above that relates to Computer and Information Sciences and Support Services, General.
See all institutions providing this program+
Academy of Learning - Halifax
6960 Mumford Road, Suite 155-1st Floor Mumford Professional Centre
Halifax, NS B3L 4P1
(902) 455-3395
careers@aolhrm.com
Dalhousie University
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
admissions@dal.ca
Program Name:Development economics and international development
Education Level:This program is typically offered at the college or university level.
Program Description:
This instructional program class comprises any program that focuses on the systematic study of the economic development process and its application to the problems of specific countries and regions. These programs include courses in economic development theory, industrialization, land reform, infrastructural development, investment policy, the role of governments and business in development, international development organizations, and the study of social, health, and environmental influences on economic development.
See all institutions providing this program+
Acadia University
15 University Avenue
Wolfville, NS B4P 2R6
(902) 542-2201
agi@acadiau.ca
Dalhousie University
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
admissions@dal.ca
University of King's College
6350 Coburg Road
Halifax, NS B3H 2A1
(902) 422-1271
admissions@ukings.ca
Saint Mary's University
923 Robie Street
Halifax, NS B3H 3C3
(902) 420-5400
admission.status@smu.ca
Cape Breton University
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
registrar@cbu.ca
Program Name:Economics - General
Education Level:This program is typically offered at the college or university level.
Program Description:
This instructional program class comprises any general program that focuses on the systematic study of the production, conservation and allocation of resources in conditions of scarcity, together with the organizational frameworks related to these processes. These programs include courses in economic theory, microeconomics and macroeconomics, comparative economic systems, money and banking systems, international economics, quantitative analytical methods, and applications to specific industries and public policy issues.
See all institutions providing this program+
Acadia University
15 University Avenue
Wolfville, NS B4P 2R6
(902) 542-2201
agi@acadiau.ca
Dalhousie University
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
admissions@dal.ca
University of King's College
6350 Coburg Road
Halifax, NS B3H 2A1
(902) 422-1271
admissions@ukings.ca
Mount Saint Vincent University
166 Bedford Highway
Halifax, NS B3M 2J6
(902) 457-6117
admissions@msvu.ca
St. Francis Xavier University
PO Box 5000
Antigonish, NS B2G 2W5
(902) 867-2219
admit@stfx.ca
Saint Mary's University
923 Robie Street
Halifax, NS B3H 3C3
(902) 420-5400
admission.status@smu.ca
Cape Breton University
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
registrar@cbu.ca
Program Name:International business/trade/commerce
Education Level:This program is typically offered at the college or university level.
Program Description:
This instructional program class comprises any program that prepares individuals to manage international businesses and/or business operations. These programs include courses in the principles and processes of export sales, trade controls, foreign operations and related problems, monetary issues, international business policy, and applications to doing business in specific countries and markets.
See all institutions providing this program+
Dalhousie University
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
admissions@dal.ca
Universite Sainte-Anne
Siège Social: 1695, Route 1
Pointe-de-l'Église, NS B0W 1M0
(902) 769-2114
Blanche.Theriault@usainteanne.ca
Saint Mary's University
923 Robie Street
Halifax, NS B3H 3C3
(902) 420-5400
admission.status@smu.ca
Nova Scotia Community College - Truro Campus
36 Arthur Street
Truro, NS B2N 1X5
(902) 893-5385
truro.info@nscc.ca
Program Name:Marketing/marketing management - General
Education Level:This program is typically offered at the college or university level.
Program Description:
This instructional program class comprises any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
See all institutions providing this program+
Acadia University
15 University Avenue
Wolfville, NS B4P 2R6
(902) 542-2201
agi@acadiau.ca
Dalhousie University
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
admissions@dal.ca
Mount Saint Vincent University
166 Bedford Highway
Halifax, NS B3M 2J6
(902) 457-6117
admissions@msvu.ca
St. Francis Xavier University
PO Box 5000
Antigonish, NS B2G 2W5
(902) 867-2219
admit@stfx.ca
Saint Mary's University
923 Robie Street
Halifax, NS B3H 3C3
(902) 420-5400
admission.status@smu.ca
Cape Breton University
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
registrar@cbu.ca
Nova Scotia Community College - Cumberland Campus
PO Box 550, 1 Main Street
Springhill, NS B0M 1X0
(902) 597-3737
cumberland.info@nscc.ca
Nova Scotia Community College - Kingstec Campus
236 Belcher Street
Kentville, NS B4N 0A6
(902) 678-7341
kingstec.info@nscc.ca
Nova Scotia Community College - Lunenburg Campus
75 High Street
Bridgewater, NS B4V 1V8
(902) 543-4608
lunenburg.info@nscc.ca
Nova Scotia Community College - Pictou Campus & School of Fisheries
PO Box 820, 39 Acadia Avenue
Stellarton, NS B0K 1S0
(902) 752-2002
pictou.info@nscc.ca
Nova Scotia Community College - Marconi Campus
PO Box 1042, 1240 Grand Lake Road
Sydney, NS B1P 6J7
(902) 563-2450
marconi.info@nscc.ca
Nova Scotia Community College - Waterfront Campus & Aviation Institute
80 Mawiomi Place
Dartmouth, NS B2Y 0A5
(902) 491-1100
waterfront.info@nscc.ca
Program Name:Public administration
Education Level:This program may be offered at the college, trades, or university level.
Program Description:
This instructional program class comprises any program that prepares individuals to serve as managers in the executive arm of government; and that focuses on the systematic study of executive organization and management. These programs include courses in the roles, development, and principles of public administration; the management of public policy; executive-legislative relations; public budgetary processes and financial management; administrative law; public personnel management; professional ethics; and research methods.
See all institutions providing this program+
Dalhousie University
Office of the Registrar
Halifax, NS B3H 4R2
(902) 494-2450
admissions@dal.ca
Cape Breton University
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
registrar@cbu.ca
Program Name:Public policy analysis
Education Level:This program is typically offered at the university level.
Program Description:
This instructional program class comprises any program that focuses on the systematic analysis of public policy issues and decision processes. These programs include courses in the role of economic and political factors in public decision making and policy formulation; microeconomic analysis of policy issues; resource allocation and decision modelling; cost/benefit analysis; statistical methods; and applications to specific public policy topics.
See all institutions providing this program+
Mount Saint Vincent University
166 Bedford Highway
Halifax, NS B3M 2J6
(902) 457-6117
admissions@msvu.ca
Program Name:Tourism and travel services marketing operations
Education Level:This program is typically offered at the trades/college level.
Program Description:
This instructional program class comprises any program that prepares individuals to provide direct retail services to hotel and motel clients and customers in a variety of settings. These programs include courses in the principles of hotel/motel operations, customer sales and assistance operations and techniques, telephone operations, and basic office management.
See all institutions providing this program+
Cape Breton University
PO Box 5300 1250 Grand Lake Road
Sydney, NS B1P 6L2
(888) 959-9995
registrar@cbu.ca
Additional resources:

There are no additional resources for this occupation.