Travel Counsellors

Occupation:Travel Counsellors
Category:Sales and Service

About the job

Nature of work:

Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets, and receive payment. They are employed in travel agencies, transportation and tourism firms, and hotel chains.

Job duties:
Travel counsellors perform some or all of the following duties:
  • Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products.
  • Plan and organize vacation travel for individuals or groups.
  • Make transportation and accommodation reservations using computerized reservation and ticketing system.
  • Sell single fare tickets and package tours to clients.
  • Promote particular destinations, tour packages and other travel services.
  • Investigate new travel destinations, hotels and other facilities and attractions.
  • Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.
Sample job titles:
  • booking agent - travel agency
  • reservation agent - travel agency
  • reservation sales agent - travel agency
  • tourist information counsellor
  • travel agent
  • travel centre counsellor
  • travel consultant
  • travel counsellor
  • travel specialist
  • visitor information counsellor

For this type of work, you should be poised, organized, tactful, and patient. Interpersonal skills and the ability to deal comfortably with strangers are important. You should be resourceful and able to handle the unexpected. Knowledge of the travel business will be required. Good communication skills are also necessary. Knowledge of both official languages and an additional language may be required for some positions.

Job requirements:
  • Completion of secondary school is usually required.
  • A college diploma or vocational training in travel or tourism is usually required.
  • Certification with the Canadian Institute of Travel Counsellors (CITC) may be required. This certification is granted after completion of a 60 credit requirement obtained through any combination of work experience, training and education, and successful completion of the advanced exam.
Other considerations:

General economic conditions will have an impact on the level of business and pleasure travel undertaken by Nova Scotians. Therefore, employment levels may vary from year to year. Progression to managerial positions is possible with experience.

Labour Market Information

Work Prospects:Limited

The employment outlook over the next few years for this occupational group is “limited”, which indicates the chances of a qualified individual finding work is below average when compared with other occupations in Nova Scotia. This is a moderate sized occupation in Nova Scotia, with employment around 550. The number employed in this occupation is expected to decline moderately over the next few years, which will likely limit the number of new opportunities available. With a large percent of workers being 55 years of age and older, retirements are expected to be a key contributor to employment opportunities over the coming years. Travel Counsellors most commonly work full-time hours. Furthermore, the jobs are typically permanent positions. With employment conditions being somewhat seasonal, periods of downtime or layoff throughout the year affect some workers. Also, a large percentage of the workforce is self-employed which should be an important consideration for those thinking about employment in the occupation.

The median employment income for 45% of Travel Counsellors who worked full-time, year-round in 2015 was $37,116. Across all occupations in Nova Scotia, 59% of those who worked full-time year round had a median employment income of $43,600.
(Source: 2016 Census)

OccupationEstimated employment in 2018Estimated change in employment between 2017 and 2019Estimated openings due to growth and retirements, 2017-2019Estimated rate of unemployment in 2018 Estimated hourly earnings in 2015 (learn more)Estimated annual earnings in 2015
Travel Counsellors445declineN/AHigh
Minimum: $11.55
Median: $16.25
Maximum: $22.50
Minimum: $2,179
Median: $29,087
Maximum: $49,455
Occupations in Sales and Service102,605Decline slightly5,260Moderate
Minimum: $10.70
Median: $12.50
Maximum: $21.17
Minimum: $2,949
Median: $16,629
Maximum: $45,086
Travel CounsellorsCompared to: Occupations in Sales and Service
Percent employed full-time80%59%
Percent self-employed55%6%
Where will I likely work?
Area of EmploymentTravel CounsellorsCompared to: All NS Occupations
% EmployedMedian Annual Income% EmployedMedian Annual Income
Cape Breton7%x13%$32,974
Annapolis Valley12%x13%$32,958
What are the workers like?
AgeTravel CounsellorsCompared to: All Sales and Service
% Employed% Employed
Median Age4937
GenderTravel CounsellorsCompared to: Occupations in Sales and Service
% Employed% Employed
EducationTravel CounsellorsCompared to: All Sales and Service
% EmployedMedian Annual Income% EmployedMedian Annual Income
Less than high school7.5%$18,78118.8%$9,486
High school16.8%$22,32740.4%$12,982
Trades certificate6.5%$27,5588.0%$18,797
College certificate or diploma48.6%$28,11019.9%$19,514
University certificate or diploma2.8%$32,7301.6%$18,279
Bachelor's degree18.7%$26,28010.0%$20,807
University advanced certificate or diplomaN/Ax0.5%$15,716
Master's degreeN/Ax0.8%$20,769
Medicine, dentistry, veterinary, optometryN/Ax0.1%$17,368
Wage Disclaimer

Hourly earnings data are from the Labour Force Survey by Statistics Canada. Data are not available for all occupations. Hourly earnings are calculated based on usual hours worked per week. This is how an annual salary, for instance, gets converted to an hourly rate. The data include full and part-time workers along with new and experienced workers. Self-employed workers are excluded.

Annual employment income data reported in the Work Prospects section, are from the 2011 National Household Survey by Statistics Canada. Much of the data (around 70%) came directly from tax records. The data relates to the year 2010 and includes total wages and salaries and net income from self-employment.


Employment Requirements & Contacts

No regulating bodies were found under this occupation profile
Useful contacts:
Nova Scotia Tourism Talent
2089 Maitland Street
Halifax, NS B3K 2Z8
Tel: (800) 948-4267
Fax: (902) 422-0184
Nova Scotia Tourism Human Resource Sector Council
2089 Maitland Street
Halifax, NS B3K 2Z8
Tel: (902) 422-5853
Fax: (902) 422-0184

Training Paths & Education

Program Name:Adult high school/secondary diploma programs
Education Level:This program is typically offered at the high school level.
Program Description:
This instructional program class comprises any program that defines the prescribed requirements, specified by the appropriate jurisdiction, for the completion of and graduation from a secondary school program of academic subject matter offered for adult learners outside of the regular secondary school program. This does not include adult compensatory education programs resulting in completion of a high school equivalency certificate or diploma.
See all institutions providing this program+
Universite Sainte-Anne
Siège Social: 1695, Route 1
Pointe-de-l'Église, NS B0W 1M0
(902) 769-2114
Nova Scotia Community College - Annapolis Valley Campus
50 Elliott Road
Lawrencetown, NS B0S 1M0
(902) 825-3491
Nova Scotia Community College - Cumberland Campus
PO Box 550, 1 Main Street
Springhill, NS B0M 1X0
(902) 597-3737
Nova Scotia Community College - Akerley Campus
21 Woodlawn Road
Dartmouth, NS B2W 2R7
(902) 491-4900
Nova Scotia Community College - Burridge Campus
372 Pleasant Street
Yarmouth, NS B5A 2L2
(902) 742-3501
Nova Scotia Community College - Kingstec Campus
236 Belcher Street
Kentville, NS B4N 0A6
(902) 678-7341
Nova Scotia Community College - Lunenburg Campus
75 High Street
Bridgewater, NS B4V 1V8
(902) 543-4608
Nova Scotia Community College - Institute of Technology Campus
5685 Leeds Street
Halifax, NS B3K 2T3
(902) 491-6722
Nova Scotia Community College - Pictou Campus & School of Fisheries
PO Box 820, 39 Acadia Avenue
Stellarton, NS B0K 1S0
(902) 752-2002
Nova Scotia Community College - Shelburne Campus
PO Box 760, 1575 Lake Road
Shelburne, NS B0T 1W0
(902) 875-8640
Nova Scotia Community College - Strait Area Campus & Nautical Institute
226 Reeves Street
Port Hawkesbury, NS B9A 2A2
(902) 625-2380
Nova Scotia Community College - Marconi Campus
PO Box 1042, 1240 Grand Lake Road
Sydney, NS B1P 6J7
(902) 563-2450
Nova Scotia Community College - Truro Campus
36 Arthur Street
Truro, NS B2N 1X5
(902) 893-5385
Program Name:Tourism and travel services management
Education Level:This program is typically offered at the college or university level.
Program Description:
This instructional program class comprises any program that prepares individuals to manage travel-related enterprises and related convention and/or tour services. These programs include courses in travel agency management, tour arranging and planning, convention and event planning, travel industry operations and procedures, tourism marketing and promotion strategies, travel counselling, travel industry law, international and domestic operations, and travel and tourism policy.
See all institutions providing this program+
Eastern College - Halifax
6940 Mumford Road, Suite 111
Halifax, NS B3L 0B7
(902) 423-3933
Success College
800 Sackville Drive
Lower Sackville, NS B4E 1R8
(902) 865-8283
Nova Scotia Community College - Akerley Campus
21 Woodlawn Road
Dartmouth, NS B2W 2R7
(902) 491-4900
Nova Scotia Community College - Kingstec Campus
236 Belcher Street
Kentville, NS B4N 0A6
(902) 678-7341
Additional resources:

There are no additional resources for this occupation.