Step 3 - Make an Informed Decision - Assess Your Idea

Now what? Once you have information about your interests, values, and skills, and have considered how they fit with the labour market research you have done, you are in a good position to make an informed decision about which career is a good match for you. When making a career decision, it’s important to look at your interests and values, abilities, and opportunities.

Interests and Values

  • Is there a fit between my career (business) idea and my values?
  • Will I be motivated and enjoy this occupation?


  • Is there opportunity for employment where I want to work (or a market for my business idea)?


  • Do I have the skills, abilities and experience required for this occupation?
  • The way these three factors relate will determine whether there are opportunities available to you.

Not the best long-term choice

An opportunity exists and you have the skills and abilities, but no interest in pursuing this path.  Perhaps the path conflicts with your values or lifestyle preferences.  This work might provide you with little motivation or job satisfaction.


Your interests and abilities do not connect with an opportunity.  You might love what you want to do, but it does not have the potential to create income.  You have a great hobby idea.  Are you sure you have done all your research and explored all opportunities?

Skills gap

Your interests and an opportunity are a good match, but you do not currently have all the skills the job requires.  You need formal or informal training to take advantage of this opportunity.  Explore options for gaining the skills you need.

The right fit for you

This career (business) idea fits with your interests and values, you have the skills and ability, and there is an opportunity to make a reasonable income.

Next Steps...

Once you have some ideas about careers that might be of interest, it might help to call employers and people already doing the job that interests you – you might want to conduct some informational interviews to help assess what you have read and researched against what is really happening with people in the field.  You can also test what you have learned about training and education requirements to see what the standard seems to be when employers are hiring in your area.

Seeking Professional Advice:

Career choices are not always cut-and-dried. An experienced career practitioner can also help.  If you are connected with a School, University or Training Institution, there may be career advisors available to help.  Contact your Guidance Counsellor, Student Services or Career Office for help.

The Nova Scotia Career Development Association

provides contact information for career practitioners across the province.

There are also

Nova Scotia Works Employment Services Centres

available in communities across Nova Scotia.

When you are confident that you have settled on a good idea for your next career, it is time to start making a plan. When you feel ready, you can move on to

Step 4 - Create an Action Plan